BLOG: Clients are looking for added value…

We talk to Jason Bowler, CEO of Resourcing Group,who won Business Leader of the Year at last year’s IRP awards 2013. 

Congratulations! Why do you think you won?

Well, we’ve had three years of consistent and substantial growth, both in terms of gross and operating profit. I think what caught the judges’ eyes was our client relationships and the added value we provide there. We are very focused and we’re very specialist. We don’t try to be everything to everyone.

Can you give us some examples of this added value?

Yes, so for instance we work with some of the biggest housing associations in the country and we help them with their corporate social responsibilities, such as volunteer programmes, local employment campaigns and so on. We’re responsible for day-today recruitment, but clients are looking for more for their money these days. We also offer a flexible payment model that works well. Not every client wants to have a fully outsourced relationship straight away, so this is a different option.

Have you noticed much change in the last year or two?

Absolutely. Lots of our markets now have 100% employment and we have to coach customers on how to attract the best quality candidates. There are still companies out there that are not as good as they could be at demonstrating all the reasons why someone might want to join them. You can see in the counter offers that crop up that offers are often about a lot more than just financial gain.

How has the public spending squeeze impacted your market?

There has been a lot of press related to challenges within the public sector and of course that does represent a challenge. But it also means lots of organisations are going through transformation, and looking for new skills.

What would you have been if you weren’t in recruitment?

My dream was actually to be a footballer. I get the mickey taken out of me because I say Alex Ferguson is my hero. But he is. He built a football club on sound principals, where no one individual was bigger than the team. That’s how a good business should run.


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